IAB Poland is an organization that associates the most important companies in the Polish Internet market, including the largest Internet portals, advertising networks, media houses, interactive agencies, technology companies and advertisers. The main goal of the organization is to broadly educate the market on the use of the Internet as an effective tool for business and marketing communications. One of IAB's flagship projects is DIMAQ – an international digital marketing qualification standard and e-marketing certification program.
Agata Gołuchowska, Marketng and communication manager, IAB Poland
IAB Poland
"We primarily wanted an easy way to organize a variety of events - both panel discussions and classic webinars. We were looking for a tool that will give us technical reliability, with the ability to integrate with marketing automation tools. We found all of this in LiveWebinar."
Ease of organizing online events: discussion panels, on-demand webinars, permanent meetings
Technical reliability and high quality full HD transmission
Numerous integrations with marketing automation tools
To realize the educational goal on the largest possible scale, the company organizes online events – free and accessible from anywhere. IAB Poland uses LiveWebinar to organize regular DIMAQ Voice, IAB Coffee Talks or IAB ExpertPanel meetings. One of these events is held at least once a month.
What does IAB Poland particularly appreciate in the cooperation with LiveWebinar?
CHALLENGE
EFFECTS
"We appreciate above all the fewer restrictions in the organization of the webinars themselves, for example, related to the number of simultaneous speakers - which is essential when organizing discussion panels. We also noticed that compared to other tools we tested, LiveWebinar is the most technically stable - participants hardly report any problems with sound or image display, which happened in other tools of this type."
Agata Gołuchowska, IAB Poland
IAB Poland found it immensely beneficial to be able to effortlessly and instinctively modify event registration forms to fit specific circumstances, the company's requirements, and event stipulations. The availability of on-demand webinars was another valued feature. The facility for users to extract recordings from other platforms, thus saving disk space, also held high appreciation. Equally important was the swift setup of the platform and rapid customer service that kept users constantly informed on the status of their requests, ensuring efficient handling.
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Achieve success just like IAB Poland in cooperation with LiveWebinar
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